About Rebecca Erskine
I love learning about different businesses. I love hearing about their challenges and helping them find innovative ways to engage with their audiences.
My passion for communications comes from my 20 years’ (and counting…) experience in content, marketing, business strategy and bid writing.
Before life as a freelancer, I worked in both a small company and a large corporate. Two very different environments but with the shared challenge of how to deliver communications to internal and external stakeholders in the most clear and engaging way.
Nowadays, I help businesses and charities of all sizes with content creation from web copy, articles, flyers and brochures to case studies and PR.
When I’m writing about a business that’s not my own, how do I develop a voice that’s authentic to my client?
What works for me is simply asking them to talk to me. To tell me in their own words their ‘story’. Not the polished version they’ve tried to get down on paper but the spoken version with all its excitement and passion.