Derbyshire-based Yellow Bird Marketing and Communications helps organisations of all sizes and in all sectors with their marketing, PR and copywriting requirements.
You may be a small business or a charity with no dedicated marketing team. Or you may be a larger organisation whose Marketing team needs additional support either on a key project or during busy periods.
Yellow Bird Marketing & Communications can support you to:
generate more leads and interest;
better engage with customers and service users;
raise your profile;
alter perceptions about your brand;
build investor and donor confidence; and
ultimately win more business.
Improving your marketing & communications
Articles & Web Content
How we address common marketing challenges
Good communications take time and effort, and can often divert focus from the day job.
If any of the following sound familiar, we’d love to hear from you!
You know your product or service inside out but struggle to write copy that focuses on customer benefits rather than technical features.
By working closely with you to understand your business we’re able to produce client-focused copy and tailor your messaging to different audiences.
You’ve developed lots of different marketing activities but without an overall marketing strategy.
We can create a robust marketing strategy based on SMART objectives (specific, measurable, achievable, relevant and timely) and activities that achieve growth.
You aren’t able to assess what is a successful marketing activity and what isn’t.
We offer an audit of all your existing collateral and channels to market to identify where your investment would be best placed.
Learn how developing your Strategy can help to put in place robust and meaningful success measures.
You have invested in a website but not in keeping it content rich.
Deciding with you a series of topics, we can develop a schedule of engaging blogs, whitepapers, surveys, how-to guides and training material to ensure you’re recognised as a company that always has something meaningful to bring to the debate. And improving SEO as a result.
Learn more about our approach to Articles and the subjects we’ve tackled.
You recognise the value of case studies but struggle to get client commitment.
We can provide you with the tools to ‘sell’ participation to your clients and produce interview questions to craft a case study with impact.
You have an event to organise but struggle to find the time to commit to developing a format other than the one you’ve used several times before.
Read more about our support on Events or access our Events checklist blog.
Read the latest from Yellow Bird…
Working with Rebecca Erskine
"We recruited Rebecca to review, progress and further develop the copy for a new scheme - The UpScaler Project - launched earlier in 2019 for businesses that are looking to upscale. The copy and the creative work needed to comply with ERDF guidelines and the style already developed for the project. Rebecca was reliable, and persistent about getting the right level of information to inform and guide the copy. She took a great deal of attention in ensuring the copy was right, and made several recommendations along the way. It was a pleasure to work with her and hope we can do so again in the future."
"Rebecca supported Zebra Marketing & Communications Ltd in building a resource and learning centre for a large multinational software provider. Her role in the project included the production of whitepapers and blogs on subjects ranging from green energy to Industry 4.0, as well as case studies, press releases and quizzes. She is adept at working at pace and has been wholly reliable in providing quality content ahead of deadline.
Her ability to quickly hit on the client's style and get to grips with unfamiliar subjects means very few, if any, edits are required to her submitted work. The impact of her work in positioning this client as a thought leader has not only strengthened their brand but increased the number of incoming leads through their website".
“I have known Rebecca for over 15 years. Her expertise has supported the growth of my own business supplying bid writing training and consultancy. In my 35-year career I’ve rarely come across a person who can achieve both client and colleague respect and expectations over the long term. Rebecca has this ability.”
“Rebecca and I delivered a number of campaigns together including web development, e-campaigns and events to achieve growth of software subscriptions in the public, academic and voluntary sectors in the UK and mainland Europe. She has a very approachable and honest style which made it easy to work with her to achieve joint outcomes.”
"SENDS is a community interest company based in the East Midlands and designed to help parents of children with additional learning needs. We support children with communication and interaction, cognition and learning, social, emotional and mental health and sensory and/or physical needs in their familiar surroundings of either home or school.
With school and local authority budgets under so much pressure, our greatest challenge is sourcing funding and garnering support. Of course we're passionate about our work and know what we want to achieve but we don't have the time to work on how we communicate that to potential sponsors.
Rebecca has supported us with a number of communication projects such as writing articles and acting as a critical friend on a large funding application, and has really taken the time to get to know our business. Her input has helped us to ensure that we always write with our audience in mind and with a clear focus on the particular call to action we want that audience to undertake."
“Rebecca is a talented operator with fabulous general management, marketing, client engagement and content-generation skills. In the years she worked for me, she was ever-reliable in coordinating resource to ensure goals were met. Her output - whether working in the private, public or charitable sectors - has always, without question, been of the highest calibre.”
“Rebecca and I have collaborated on projects where I have led on website design and development and Rebecca on content.
It’s often the case when I’m building a website that the client does not have the skills or time themselves to produce the content and that can lead to delays in project sign-off. Rebecca can reliably fill this gap and is always available to field any urgent questions.
She always delivers on time and that’s a great reassurance when I’m working to tight deadlines.”
Managing Director, Design Kabin
“I have had the privilege of working with Rebecca Erskine on several occasions and have found her to be an excellent and ingenious wordsmith. The first time I met her was 10 years ago when she was working for a local magazine and was tasked with writing a feature on my business for our 50th Anniversary. The article was excellent, accurate and very well written. I was very impressed and knew that I would work with Rebecca again. Imagine my delight when I found that she was starting her own business, Yellow Bird Communications – I will definitely use her services and I know that whatever task I send to Rebecca will be dealt with professionally and properly, and that her skills will be of use to many businesses and will increase their sales and polish their reputation!”
"I have known Rebecca for over 20 years and have found her to be a great source of knowledge in what can be tricky to navigate funding world and a pleasure to work with. She has always made me feel valued as a customer and listened to.”
"Rebecca contacted me a few years ago with a great idea for a feature. I commissioned her to write it and the article was well-written, well illustrated and met the deadline - what more can an editor ask! She's written more than 30 features for my magazine Reflections, and I have always been happy with her research and her writing style. In particular, she recently tackled one of the most complex issues of our time - plastic waste - giving it the necessary local angle (Ellen McArthur is from our patch in Derbyshire) and making it easy to follow for the layman (which is the secret of good feature writing, of course). I have no hesitation in recommending her."
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