Yellow Bird Marketing and Communications

Derbyshire-based Yellow Bird Marketing and Communications helps organisations in the East Midlands and beyond, with their marketing, PR and copywriting requirements.

Welcome to Yellow Bird Marketing and Communications.

I’m Rebecca Erskine, owner of the business. I work with lots of different organisations: some on one-off projects such as launching or re-vamping a website; others on a retainer basis where we decide each quarter where best to spend our marketing and communication efforts. Read more about me here.

But first, let’s take a look at why you’re here.

You may be a small business or a charity with no dedicated marketing team. Or you may be a larger organisation whose Marketing team needs additional support on a key project or during busy periods.

Either way, Yellow Bird Marketing & Communications can support you to:

  • generate more leads and interest;
  • better engage with customers and service users;
  • raise your profile;
  • alter perceptions about your brand;
  • secure funding;
  • build investor and donor confidence; and
  • ultimately win more business.
Yellow Bird Services Tree

Services

Improving your marketing & communications

Articles & Web Content

Case Studies

Events

Ghostwriting

Newsletters

PR

Promotional Copy

Proposals

Strategy

Training

Approach

How we address common marketing challenges

Good communications take time and effort, and can often divert focus from the day job.

If any of the following marketing challenges sound familiar, please feel free to get in touch. Together, we can explore some ideas on how your communications can start to work better for you. 

Presentation speaker

You know your product or service inside out but struggle to write copy that focuses on customer benefits rather than technical features.

By working closely with you to understand your business, we’ll produce copy that makes sense to, and is tailored to the needs and interests of, your customers.

You’ve developed lots of different marketing activities but without an overall marketing strategy.

We can create a robust marketing strategy based on SMART objectives (specific, measurable, achievable, relevant and timely) and activities that achieve growth.

Read more about our approach to Strategy

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You aren’t able to assess what is a successful marketing activity and what isn’t.

We offer an audit of all your existing collateral and channels to market to identify where your investment would be best placed.

Learn how developing your Strategy can help to put in place robust and meaningful success measures.

You have invested in a website but not in keeping it content rich.

Deciding with you a series of topics, we can develop a schedule of engaging blogs, whitepapers, surveys, how-to guides and training material to ensure you’re recognised as a company that always has something meaningful to bring to the debate. And improving SEO as a result.

Learn more about our approach to Articles and the subjects we’ve tackled.

You recognise the value of case studies but struggle to get client commitment.

We can provide you with the tools to ‘sell’ participation to your clients and produce interview questions to craft a case study with impact.

Read more about our approach to Case Studies.

You have an event to organise but struggle to find the time to commit to developing a format other than the one you’ve used several times before.

Read more about our support on Events or access our Events checklist blog.

Blog

Read the latest from Yellow Bird…

Banging the drum for inclusive music-making

One of the best and most rewarding things about life as a copywriter is the opportunity to work on so many different projects, and with so many different and interesting people.   It's always satisfying to reflect on the progress of a project, and to hear from...

How to write a winning Business Award entry

There’s nothing quite like the euphoria of winning an award. It’s recognition of the blood, sweat and tears that have gone into building your business – often over many years. Whilst you’ll never know who or what you’re up against, you can significantly increase your...

How Yellow Bird has benefited from the University of Derby’s internship programme

One of the reasons it pays to work with a small business, is that they work hard to keep overheads and costs low. It's certainly the case for Yellow Bird Marketing and Communications. Since the clients we work with all have very different needs when it comes to their...

How to conduct a competitor analysis

Without knowing how your competitors are performing, it's easy to operate in your own bubble. You've built up a loyal base of repeat customers, your products and services are well received and your order book remains full. But if market conditions suddenly change or...

Why use the services of a copywriter?

A copywriter writes copy that influences readers in some way. It could be copy that entices them to find out more about you or to buy your product; that educates them about a particular subject; or that entertains them. Whatever the desired outcome, there’s a common...

How to get your stories in the press

Every business has a story to tell. All too often, however, it’s hard to carve out time to promote it. Applying a structured approach to getting published can make the process so much easier. This presentation shows you how in six easy steps: Identify your stories...

The power of writing it down

Normally we think of content as a planned process of communication; with a key message, call to action and Google ranking in mind. But writing content for ourselves can help in so many ways. Never more so than in the unsettling times we now face. What does putting pen...

5 easy steps to get writing

Adding regular and engaging content to your website is not only good SEO practice, it also helps reinforces your brand and shows your clients you’re engaged in subjects they care about. I love writing copy. I get paid for what I love and have the opportunity to work...

How to create case studies with impact

How do you create case studies with maximum impact? Yellow Bird’s blog outlines the best approach to: get client buy-in; avoid duplication; create focus; and show impact. The result? A case study that is meaningful and demonstrates to potential customers how working with you achieves results.

Choosing the right funding opportunity for your project

Confident you have a well-honed project idea and that your organisation is ‘funding ready’? (See also Yellow Bird’s earlier article Looking for funding: it all starts with your project idea.) You can now start the process of identifying the right support.  There are...

Testimonials

Working with Rebecca Erskine

 

“As a very specialist charity, we knew we needed an approach to marketing and communications activity that would be tailor-made, and delivered by someone who really understood what we were trying to achieve and who we were trying to reach.

Rebecca quickly got under the skin of our charity, and produced a brand recommendations report and marketing strategy that gave us clear and actionable activities.

Having a structured approach to our marketing and communications means focusing on, and investing in, those activities where we are likely to see the best return.

I would highly recommend Rebecca to other charities who don’t have the budget for a full-time marketer but who need someone with fresh ideas and perspective, and who can turn ambitions into action.”

Read more

Rachel Wolffsohn

General Manager , The OHMI Trust

"We recruited Rebecca to review, progress and further develop the copy for a new scheme - The UpScaler Project - launched earlier in 2019 for businesses that are looking to upscale. The copy and the creative work needed to comply with ERDF guidelines and the style already developed for the project. Rebecca was reliable, and persistent about getting the right level of information to inform and guide the copy. She took a great deal of attention in ensuring the copy was right, and made several recommendations along the way. It was a pleasure to work with her and hope we can do so again in the future."

Alison Gray

Corporate Marketing Manager, East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire)

"I first met Rebecca through an online business support group and having seen her week in, week out throughout the pandemic I can say that she is an all round brilliant person full of wisdom, kindness and compassion. If you're looking for a truly lovely & trustworthy person to work with, then she is definitely the lady for you to reach out to. Rebecca shared countless gems of professional advice with all of us small business owners in the group. She also spent time talking to me, getting to know my business, and then was able to write me a fantastic profile that captured the spirit of my own business in a way that nobody else has done. Thank you Rebecca, for all that you do (and have done) for myself and so many others. Wishing you every success and happiness."

Katie Sheen

Director, Soul Nutrition

"We were looking for an agency to support us in reaching new employers and we were referred to Yellow Bird by East Midlands Chamber. Rebecca’s skills, expertise and insight have been exactly what we needed.

Rebecca worked with the management and sales teams to develop a Comms and PR Strategy and supported us through the implementation every step of the way.

Rebecca has become an extension of our team, integrating brilliantly within the organisation and her thorough ‘completer-finisher’ approach means that she looks after the whole process from beginning to end including liaising with staff, customers and media on our behalf.

I would highly recommend Rebecca to businesses both small and large as someone who listens, brings great ideas to the table and most importantly, turns the vision and ideas into reality."

Read more

Corrina Hembury

Managing Director, Access Training Ltd

"SENDS is a community interest company based in the East Midlands and designed to help parents of children with additional learning needs. We support children with communication and interaction, cognition and learning, social, emotional and mental health and sensory and/or physical needs in their familiar surroundings of either home or school.

With school and local authority budgets under so much pressure, our greatest challenge is sourcing funding and garnering support. Of course we're passionate about our work and know what we want to achieve but we don't have the time to work on how we communicate that to potential sponsors.

Rebecca has supported us with a number of communication projects such as writing articles and acting as a critical friend on a large funding application, and has really taken the time to get to know our business. Her input has helped us to ensure that we always write with our audience in mind and with a clear focus on the particular call to action we want that audience to undertake."

Eloise Barnett

Director, SENDS CIC

“Rebecca is a talented operator with fabulous general management, marketing, client engagement and content-generation skills. In the years she worked for me, she was ever-reliable in coordinating resource to ensure goals were met. Her output - whether working in the private, public or charitable sectors - has always, without question, been of the highest calibre.”

Jeremy Phillips

Director, Bodhi360

“Rebecca and I have collaborated on projects where I have led on website design and development and Rebecca on content.

It’s often the case when I’m building a website that the client does not have the skills or time themselves to produce the content and that can lead to delays in project sign-off. Rebecca can reliably fill this gap and is always available to field any urgent questions.

She always delivers on time and that’s a great reassurance when I’m working to tight deadlines.”

Ben Fletcher-Bates

Managing Director, Design Kabin

“Rebecca and I delivered a number of campaigns together including web development, e-campaigns and events to achieve growth of software subscriptions in the public, academic and voluntary sectors in the UK and mainland Europe. She has a very approachable and honest style which made it easy to work with her to achieve joint outcomes.”

Richard Blackburn

Head of Marketing, Idox Software Ltd

“I have had the privilege of working with Rebecca Erskine on several occasions and have found her to be an excellent and ingenious wordsmith. The first time I met her was 10 years ago when she was working for a local magazine and was tasked with writing a feature on my business for our 50th Anniversary. The article was excellent, accurate and very well written. I was very impressed and knew that I would work with Rebecca again. Imagine my delight when I found that she was starting her own business, Yellow Bird Communications – I will definitely use her services and I know that whatever task I send to Rebecca will be dealt with professionally and properly, and that her skills will be of use to many businesses and will increase their sales and polish their reputation!”

James Pogson

Director, Northern Tea Merchants Ltd

"I have known Rebecca for over 20 years and have found her to be a great source of knowledge in what can be tricky to navigate funding world and a pleasure to work with. She has always made me feel valued as a customer and listened to.”

Veronique Poutrel

External Funding Manager, East Sussex CC

"Rebecca contacted me a few years ago with a great idea for a feature. I commissioned her to write it and the article was well-written, well illustrated and met the deadline - what more can an editor ask! She's written more than 30 features for my magazine Reflections, and I have always been happy with her research and her writing style. In particular, she recently tackled one of the most complex issues of our time - plastic waste - giving it the necessary local angle (Ellen McArthur is from our patch in Derbyshire) and making it easy to follow for the layman (which is the secret of good feature writing, of course). I have no hesitation in recommending her."

Barrie Farnsworth

Editor, Reflections

“Rebecca provided outstanding copywriting service for my new website. With a great depth of professional experience within business and marketing and a keen grasp of the English language and communication, I was delighted with the quality and accuracy of her work.

When hiring copywriters there is always some trepidation and concern about whether your voice will come across through someone else's writing. Rebecca takes the time to talk to you and understand that voice and what you are trying to achieve and delivers something back that is far superior to anything I could have done."

Daniel Driscoe

Executive Coach, Iuvo Coaching

"When writing about my company, Rebecca was able to completely get inside my head and sift out the gems of information about me and my ceramics journey so well. She has a lovely way of putting me at ease so I could talk freely, and fully understand my message. Then, using her skills she has truly conveyed my jumbled thoughts into a bio that gets across what how passionate I am about pottery.
 
I'll be adding the bio onto my website soon as it's just what I want people to know about me. Having a professional like Rebecca to write web content is something I've never considered before, but it's certainly something I'd recommend."
Lynne Taylor

Owner , Organic Ceramics

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