Strategy

There are so many different marketing activities from which to choose – websites, email marketing, events, newsletters, webinars, brochures, adverts, online training, videos, advertising, speaker engagements. It can, quite frankly, be overwhelming. Where do you start in creating a marketing strategy or plan?

Whilst it’s tempting to do everything, not collating all activity into a marketing plan lacks both focus and impact. Your marketing plan or strategy also needs to seamlessly align with the wider aims and direction of your business.

Marketing strategies need not be complex nor use every medium. They should however include:

  • Research on markets, customers and competitor products.
  • Clearly-defined goals which are realistic, measurable and time-specific
  • Impact targets – whether that be changed buyer or supporter behaviour, increased leads or revenue

Let us show you how Yellow Bird arrives at a marketing plan that creates impact for your organisation.

 

Interested in learning more? Take a look at our FREE guide to competitor analysis:

Screenshots of the Free Guide To Competitor Analysis

Read the article and access the guide here.

Strategy

Request a call back from Yellow Bird

GDPR Opt-in

15 + 15 =

Services

Improving your marketing & communications

Ghostwriting

Articles & Web Content

Case Studies

Events

Newsletters

PR

Promotional Copy

Proposals

Strategy

Training

Blog

More from the Yellow Bird’s blog

 

Newsletter headaches – are you struggling for ideas?

Newsletter headaches – are you struggling for ideas?

A newsletter can be a really great way to engage with your audience. It can also seem like a real bind trying to come up with interesting things to write about! If you’re thinking of launching a newsletter and don’t know where to start, or if you’ve fallen out of love...

read more
How to write a winning Business Award entry

How to write a winning Business Award entry

There’s nothing quite like the euphoria of winning an award. It’s recognition of the blood, sweat and tears that have gone into building your business – often over many years. Whilst you’ll never know who or what you’re up against, you can significantly increase your...

read more
Why use the services of a copywriter?

Why use the services of a copywriter?

A copywriter writes copy that influences readers in some way. It could be copy that entices them to find out more about you or to buy your product; that educates them about a particular subject; or that entertains them. Whatever the desired outcome, there’s a common...

read more

Pin It on Pinterest